Often, consumers' web searches return low-quality or spammy websites despite high rankings, failing to deliver expert reviews or useful promotions.
Overall, the update intends to improve Google's ranking systems by downranking pages that were 'created for search engines instead of for people,' impacting sites with poor user experiences or those designed for specific search queries.
#seo-industry #google-search-update #low-quality-content #spam-policies #artificial-intelligence-impact
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