Google Play preps a new full-screen app discovery feature and adds more developer tools | TechCrunch
Briefly

Of particular interest to developers is something called the Engage SDK, which will introduce a way for app makers to showcase their content to users in a full-screen, immersive experience...
Integrate with the Engage SDK to highlight important content from users' installed apps, personalized recommendations, promotions, and personalized deals...
Play Points program adds coupons, discounts, in-game items, and easier monitoring through Play Console to optimize campaigns...
Google expands Google Play Games on PC program to over 140 markets and includes over 3,000 titles, while opening up SDK Console to all makers distributed by a canonical M...
Read at TechCrunch
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