Google is inserting search links into webpages in the Google App now
Briefly

Google's 'Page Annotations' feature for iOS creates automatic search links from text on websites, igniting privacy concerns amidst ongoing antitrust battles regarding its search and ad practices.
The Page Annotation feature extracts interesting entities from webpages and converts them into links, allowing users to tap for Google Search results without prior consultation with the site owner.
Web publishers can fill out a form to opt out of the Page Annotations feature, which will be disabled in 30 days, requiring submission of all site variations.
Similar to Google's 'ad intents' which require opt-in from site owners, the Page Annotations feature operates on an opt-out basis, causing concern among web publishers.
Read at The Verge
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