Google is testing a new feature called 'Web Guide' that uses Gemini AI to organize search results. The feature sorts results into sections such as comprehensive guides, personal experiences, and safety recommendations. With AI Mode's fan-out technique, it displays related queries alongside the main search, while keeping the traditional search structure. A demo showed how this feature works for queries like solo travel in Japan, allowing users to expand sections for more links. Web Guide is currently available for a limited audience in Search Labs, with potential future expansion planned.
Google is testing a new "Web Guide" feature using Gemini AI to organize search results. This custom AI will group web links based on user queries.
Web Guide utilizes AI Mode's fan-out technique, presenting related queries alongside the primary one while maintaining a familiar search structure with standard blue links.
In a demo, Web Guide effectively categorized information for the query on solo travel in Japan, showcasing separate sections for guides, personal experiences, and destination recommendations.
While the exact ranking method of Gemini for web pages is unclear, the Web Guide allows several websites to benefit from direct traffic, unlike AI Overviews which reduced link clicks.
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