Imagine researchers have engineered a way to prevent the terrible effects of alcohol poisoning while keeping the positive benefits of drinking...What new products could they invent with this breakthrough technology? How could they use design to help real people with big problems?
Juul, the wildly popular and sleekly designed e-cigarette that may have directly contributed to what the FDA called a youth vaping epidemic, was first conceived by two Stanford design graduate students on a smoke break. They presented the concept of a safer smoking alternative as their graduating thesis from the university.
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