Emblème is a new branding system that radically changes how brand components are shared and utilized by consolidating logos, icons, and animations into a single file. This approach enables usage across diverse media such as print, web, and motion graphics, thus streamlining design processes. The system allows for seamless integration of typography, icons, and motion, ensuring consistency and boosting creativity. The unique 1/1 licensing model imitates NFT principles, making each brand's typography distinct. Andrew Bellamy of Otherwhere Collective highlights challenges faced during development, such as technical limitations of traditional fonts.
At its core, Emblème is about redefining how a brand is built, packaged, and handed over - streamlining workflows while unlocking new creative possibilities.
It can be used for everything from editorial layouts to signage, UX design, and kinetic brand applications.
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