COTY season reflects societal moods, with colors ranging from earthy tones to watery hues. This year, varying COTY picks suggest a mood of uncertainty.
Kanika Khurana notes, ‘What these colors tell me is that the mood is uncertain. Colors are all over the place. We have murky reds and not-true blues.’ This year’s selections illustrate an ambivalent emotional landscape and a collective sense of being unsure.
Past color choices often mirrored significant societal shifts. For instance, shades of green were popular during lockdown, symbolizing healing and a desire for balance as people sought refuge from confinement.
Khurana emphasizes the shift to ‘more earth tones and browns’ in response to current events, suggesting a collective yearning for comfort amidst uncertainty. The spectrum of colors seems to encapsulate an emotional spectrum rooted in both goes back to basic needs and a reflection of contemporary struggles.
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