According to IDC, global ring sales were estimated at 880,000 units in 2023, with forecasts rising to 1.7 million units in 2024 and 3.2 million in 2025.
The smart ring category was validated by the arrival of Samsung's Galaxy Ring and new entrants like Ultrahuman and Movano Evie, indicating a bright future for this niche.
Oura Ring 4's success stemmed from its timely release and continuous software updates, enhancing features like stress monitoring and women's health, outpacing its competitors.
By offering seamless integration of health tracking technology and actionable insights, the Oura Ring 4 earned recognition as ZDNET's Product of the Year for 2024.
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