In Q1 2025, Xiaomi emerged as the leading vendor in the wearable band market with a substantial 44% increase in shipments, totaling 8.7 million units. This growth was bolstered by the launch of the Xiaomi Smart Band 9 and Redmi Band 5, the latter being its best-selling device. The global wearable market saw a growth of 13% to 46.6 million units, with Apple and Huawei following in second and third places. Key consumer preferences emphasized affordability, battery life, and health tracking capabilities when choosing smart devices.
Xiaomi not only refreshed its Mi Band and Redmi Watch models within Q1 2025 but also led the global wearable market with a remarkable 44% annual shipment growth.
Canalys' report indicated a significant demand for affordable wearables, particularly with long battery life and health tracking features becoming crucial to consumers' purchasing decisions.
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