"You could argue that the Apple Watch doesn't need to change much because people already love it. It is, after all, the most popular watch in the world. Except market research firm Counterpoint recently reported that in 2024 - ironically, the 10th anniversary of the Apple Watch - marked the first-ever decline in the global smartwatch market. It said Apple Watch shipments fell by 19 percent year over year, marking five straight quarters of declines due to decreased consumer demand, fewer models to choose from, and fewer substantial upgrades."
"So, what would give the Apple Watch its momentum back? The obvious answer after Galaxy Unpacked and Made by Google would be to stuff AI into the watch. Wear OS has Gemini now, so a truly intelligent Siri would make things even. But that doesn't feel quite right since, barring a miracle, a smarter Siri likely isn't materializing this year. Gemini on the wrist has been interesting, as it allows you to make more complex, multistep queries, but it's also felt a tad unfocused."
The Apple Watch faces reduced momentum despite being the most popular watch globally, with 2024 delivering the first decline in the smartwatch market. Shipments dropped 19 percent year over year, marking five consecutive quarters of decline driven by decreased consumer demand, fewer model choices, and a lack of substantial upgrades. Adding AI to the watch appears an obvious path to regain momentum, but a significantly smarter Siri seems unlikely soon. Current wrist-based AI like Gemini enables complex, multistep queries but can feel unfocused, leaving uncertainty about the next meaningful improvements.
Read at The Verge
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