In the wake of severe wildfires in Los Angeles that have devastated over 35,000 acres, the Watch Duty app emerged as a vital resource for residents and first responders. Launched by a nonprofit organization, the app provides real-time updates on active wildfires such as those in Palisades and Eaton. Despite its popularity, with 2.5 million downloads and 12 million users in two weeks, CEO John Mills remains committed to keeping the service free, emphasizing the nonprofit's mission to serve the community rather than seeking profit.
Mills emphasized that monetization is not a focus, stating, 'We want to do this for the greater good, and the best way I found to do that is to use the nonprofit angle.'
The app has gained massive popularity during the recent wildfires, with Mills noting it received 2.5 million downloads and 12 million active users in just two weeks.
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