Venus Williams, notable for her tennis achievements and as an angel investor, recently backed the French startup WeWard, an app designed to reward users for walking. By tracking steps, users earn 'Wards' which they can exchange for gift cards or donations. Williams' involvement includes a financial stake and advocacy, while WeWard pledges support to her charity, CARE. The app engages users through collecting virtual trading cards and friendly competition, successfully motivating 20 million users who accumulate about 6.5 million WeCards daily. This initiative aims to boost both physical activity and community support.
"A large part of staying well and active is simply by moving your body whichever way you can, and with WeWard, walking becomes a fun and rewarding experience."
"WeWard is a free app that offers real-world rewards for walking. It tracks your steps and lets you earn points, which can be exchanged for gift cards, donations, or discounts."
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