"We expect the ideal buyer to be someone who not only prioritizes their health and well-being but also desires products that reflect their personal values and sophisticated designs," Kumar told TechCrunch. "Rare speaks to those individuals who appreciate the blend of technology and luxury."
The Indian startup is touting the new "luxury" smart rings as a world first because, while smart rings are always jewelry, the materials that wrap the tracking technology inside the Rare Rings are a cut above the norm: two of the models are coated in 18K gold and a third, silver-hued band is pt950 (95%) platinum.
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