“We call it a 'check engine' light for your body,” Oura CEO Tom Hale told Business Insider. “It’s a tool for you to become literate in the dynamics of your biometrics as they relate to your behaviors.”
Oura has been profitable for 14 months after many years in the red. On Thursday, the company announced a $200 million series D funding round, bringing its valuation to $5.2 billion.
It all heralds the beginning of a new wearables category that may eventually help people eat, exercise, sleep, and avoid illness a little better than we do now.
Every smart ring has a different competitive claim. Each smart ring company seems to have its own differentiator, the thing that they say makes them better than the rest.
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