"I've said it before, and I'll say it again: most technology is ugly and unappealing to an artful eye. No matter how many times a smartwatch brand describes its device as delightful or beautiful in the keynote, it will still be a bulky piece of metal with red and green glowing sensors. That's okay. We accept technology's aesthetic flaws because of the functional purpose it serves."
"I don't need my laptop to be pretty -- I need it to write this article. I don't need my smartwatch to be as luxurious as a Rolex -- I need it to record my workouts. But wouldn't it be nice if the tech accessories we wear around our wrists, fingers, and ears were as pretty as the jewelry we don on a night on the town?"
Many technologies prioritize function over aesthetics, leading users to tolerate bulky, industrial designs because they serve practical purposes. The Oura Ring Ceramic line shifts toward fashion-forward wearables by replacing hard metals with ceramic in soft pastels and rich colors. The lineup includes four $500 options — petal, tide, cloud, and midnight — priced about $150 above the original Ring 4 starting model. The Ceramic rings are positioned as style statements appealing more to a feminine clientele and marketed as personal accessories that reflect wearer taste. Oura also added app support for multiple rings, enabling seamless switching without disconnecting devices.
Read at ZDNET
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