"Instagram Plus includes several Story-focused features not otherwise available to Instagram users, such as the ability to create multiple audiences for Stories posts and search the list of people who have viewed your Story."
"A spokesperson for Meta confirmed the test, stating that Instagram Plus is currently available in 'a few countries' and allows people to see some of another user's Story without 'showing up as a viewer'."
"The idea seems closely modeled after Snapchat+, which offers bonus features to the app's power users and has become a significant driver of non-advertising revenue for the company."
Instagram Plus is a new subscription service being tested in select countries, offering features like creating multiple audiences for Stories, viewing Story viewers, and extending Story durations beyond 24 hours. Users can also create 'spotlight' Stories and utilize 'super hearts' for reactions. A Meta spokesperson confirmed the service's existence, which allows users to preview Stories without being seen as viewers. This model resembles Snapchat+, which has successfully generated non-advertising revenue for its parent company.
Read at Engadget
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