After filing for insolvency in 2016, Pebble, once a pioneering smartwatch company, got sold to Fitbit. The advent of the Apple Watch in 2015 overshadowed it, although Pebble creator Eric Migicovsky believes they were simply ahead of their time. Now, eight years later, he announces plans for 'Pebble 2.0,' leveraging open-source technology from Google. As Google reopens the possibility for Pebble’s software, Migicovsky aims to launch a new company while grappling with the challenge of re-establishing the beloved brand in a competitive market.
"Eight years after selling the company off to Fitbit, Migicovsky is ready for round two. 'We're restarting Pebble,' he told TechCrunch with a massive grin on a Zoom call Monday."
"Migicovsky would argue that the company's rapid growth and feature expansion caused Pebble to lose sight of his initial vision. It certainly wouldn't be the first time a hardware startup was felled by such fate."
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