Samsung's commitment to provide seven years of Tizen OS updates for its AI-powered TVs signifies its strategy to maintain market dominance against rising Chinese competitors like Hisense and TCL.
This new policy marks a significant shift from Samsung's previous update strategy, which primarily focused on bug fixes rather than comprehensive OS upgrades, enhancing the longevity and value of its products.
With a 29% share of the global TV market, Samsung is facing increased competition; this long-term update plan aims to differentiate its offerings from similar products from Chinese brands.
Yong Seok-Yoon, president of Samsung Electronics' Visual Display Business Division, stated, 'With the seven-year free upgrade of Tizen applied to AI TVs, we will widen the gap in market share with Chinese companies.'
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