When we design our watches, we first design the relationship with the watch. We start to define what the interaction with the product will be: what is the function and what is the user's context. Then we think about what functionalities and features we want to add; it's really about the functional and emotional connection that we want the user to develop with his watch.
Through a process of 'dematerialization,' traditional watch components were eliminated from the surface of TYPE 3 BB2. All the hands, dials, and embellishments normally found on a watch are abstracted to minimalist graphics arranged on a slick, black background.
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