Oura's smart ring uses 20 biometric markers to track sleep, physical activity, and stress resilience, providing users with a personalized 'readiness' score through its app.
Tom Hale, Oura's CEO, stated, 'We've made significant progress in advancing our mission to make health a daily practice and will use this funding to unlock new opportunities, with AI development at the centre of our strategy.'
Oura claims to have sold its 2.5 millionth device and to have made $500mn in sales this year alone, cementing its market leadership.
'We know that Oura has the potential to change lives at scale, and we're excited to continue leading the market in innovation while pursuing opportunities that extend beyond the ring,' said Hale.
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