"Prescription eyewear accounts for roughly 69 per cent of the $223 billion global eyewear market. Meta sold more than seven million Ray-Ban and Oakley AI frames in 2025, an impressive figure for a product category that barely existed three years ago."
"Scriber and Blazer are non-display AI glasses, similar in capability to the existing Ray-Ban Meta line: camera, microphone, speakers, and Meta AI integration, but no screen."
"Their purpose is not to showcase Meta's most advanced technology but to facilitate a shift of smart glasses into mainstream optical retail, where the customer base and profit margins are significantly larger."
Meta is set to launch two new models of Ray-Ban smart glasses, Scriber and Blazer, aimed at prescription eyewear users. These models, which do not feature displays, are designed to integrate into mainstream optical retail. Prescription eyewear constitutes a significant portion of the global eyewear market. The new models will include upgraded Wi-Fi support and charging cases. They are positioned below existing display-equipped models, emphasizing Meta's strategy to expand its presence in the optical retail sector rather than just consumer electronics.
Read at TNW | Artificial-Intelligence
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