"The NYT spoke to four anonymous people with knowledge of Meta's plans, who told the publication that the feature is codenamed "Name Tag" internally. As you'd expect, it would let people wearing Meta-powered Oakley or Ray-Ban glasses identify people and "get information about them" using AI."
"In an internal memo from Meta's Reality Labs viewed by the NYT, Meta said that the current political instability in the US presents a good opportunity for it to push ahead with its plans. "We will launch during a dynamic political environment where many civil society groups that we would expect to attack us would have their resources focused on other concerns," it said."
"With the smart glasses market expected to become more competitive in the years, Meta seemingly believes facial recognition would give it an edge on rival products from the likes of OpenAI. As for how it would work, the company is considering its options. It could recognize people the wearer is already connected to via one of Meta's apps, or potentially display information from public Instagram accounts. The NYT 's sources said that universal facial recognition, effectively allowing you to look up the identity of anyone you walked past, would not be possible."
Meta intends to add a facial recognition feature codenamed "Name Tag" to its Oakley and Ray-Ban smart glasses, enabling wearers to identify people and retrieve information about them via AI. The company considered delaying disclosure previously and may include the feature in first-generation hardware. An internal Reality Labs memo identified current US political instability as an opportunistic launch window. Meta is weighing implementation limits, such as recognizing only existing connections or public Instagram profiles, while sources indicated universal, walk-by identification would not be possible. The move aims to differentiate Meta's glasses in a competitive market but raises significant privacy and ethical risks.
Read at Engadget
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