The article explores the issue of sports injuries, particularly ankle injuries, which affect both athletes and teams financially. Tony Verutti, CEO of Betterguards, emphasizes that existing products often do not address the actual needs of athletes. Betterguards focuses on creating adaptive ankle support systems—a response to the gap in the market. The company gained traction through the NBA Launchpad program, which facilitates technological innovation in sports. With data indicating 25% of NBA players experience ankle injuries every season, Betterguards aims to enhance performance and recovery through science-backed designs.
People are creating products to fit the code rather than thinking about what the athlete needs.
It's the first and only adaptive ankle support system that offers protection and mobility.
The launch pad was a huge accelerator for us because it set us on the journey to develop the Betterguard as our own product.
Well, 25% of NBA players hurt their ankle every season.
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