In a playful jab at Samsung during the flagship Android launch season, Honor has launched a campaign highlighting alleged deficiencies in the Galaxy S25 Ultra. Apologizing to previous Galaxy Z Fold 6 owners, Honor promotes its Magic 7 Pro smartphone, claiming it features five key enhancements, including improved zoom capabilities, portrait photography technology, and advanced durability. The campaign cleverly reinforces Honor's positioning by gifting Samsung accessories to enhance the S25 Ultra, suggesting that the Magic 7 Pro outperforms its competitor in several important categories, thereby aiming to capture consumer interest and market share.
Honor has taken aim at Samsung with a campaign highlighting the features that are supposedly missing from the Galaxy S25 Ultra, suggesting superiority.
With the launch of its Magic 7 Pro, Honor aims to show how its technology surpasses Samsung's Galaxy S25 Ultra in various key areas.
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