Global smartwatch shipments fell by 2 percent year-on-year in the first quarter of 2025, marking the fifth consecutive quarterly decline. The downturn stemmed from a slowdown in India’s smartwatch market and decreased shipments from Apple. Contrarily, China reported a 37 percent YoY growth in smartwatch shipments, driven by demand for kids' smartwatches from local brands like Huawei, Imoo, and Xiaomi. Despite its ongoing decline in shipments, Apple maintained its lead in global market share, followed by competitive Chinese brands. Samsung reported an 18 percent drop in shipments due to weaker performance of earlier model generations.
Global smartwatch shipments fell by 2 percent year-on-year in Q1 2025 due to declining growth in India and a decrease in Apple shipments, representing the fifth consecutive quarter of decline.
China experienced a 37 percent increase in smartwatch shipments, attributed to robust local demand and strong performances from brands like Huawei, Imoo, and Xiaomi, leading to the highest market share since Q4 2020.
Apple continues to hold the top position in the global smartwatch market share despite its sixth consecutive quarter of YoY decline, supported by a growing base of iOS users.
Samsung faced an 18 percent decrease in smartwatch shipments due to lackluster performance of its formerly popular models in major markets.
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