Google is ramping up its efforts to combat ad blockers on YouTube, leading to a continuous struggle between the platform and users bypassing ads. Amid this backdrop, Belgian engineer Stijn Spanhove has created an augmented reality (AR) application that blocks advertisements in real-life environments using Snap's Spectacles. The app, which integrates Google's Gemini AI, replaces visible ads with a red square and the company's name, indicating an innovative direction for content control in the physical space. Although still in its early stages, the app represents a significant leap in user agency over exposure to advertising.
I’ve been building an XR app for a real-world ad blocker using Snap Spectacles. It uses Gemini to detect and block ads in the environment. It's still early and experimental, but it's exciting to imagine a future where you control the physical content you see.
The app works on Snap's fifth-generation AR 'Spectacles' and leverages Google's Gemini AI to identify and block billboard ads and brands in the real world.
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