Dell is redefining its PC product names into three categories: Dell, Dell Pro, and Dell Pro Max, aiming for clarity and improved customer experience.
Dell's COO stated that the naming decision was informed by research with 'tens of thousands of customers' to streamline product choices for clients.
Although audience members noted similarities to Apple's naming convention, Dell insisted that they do not infringe on Apple's use of 'Pro' and 'Max'.
Michael Dell emphasized that the new naming system aims to enhance customer interaction, making it easier to understand their product offerings.
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