Apple has experienced a noteworthy decline in smartwatch demand, as evidenced by a 19% year-on-year drop in shipments for the second consecutive year. North America, crucial for Apple as it accounts for more than half of total shipments, has witnessed significant losses due to the lack of new models and minimal enhancements to existing ones. Notably, the absence of the popular Apple Watch SE (3rd Generation) and updates to the Apple Watch Ultra have negatively affected sales. Legal challenges from Masimo have further compounded the issue, complicating Apple's market strategy.
Apple has seen a significant decline in smartwatch demand, recording a 19% year-on-year drop in shipments for the second consecutive year.
The fall in Apple Watch shipments, especially in North America, is largely attributed to minimal upgrades and the absence of new models, impacting market share.
With competitors performing well, Apple's market share in smartwatches fell by 8 percentage points YoY, indicating the company losing ground in its key market.
Legal disputes, including a patent claim with Masimo, have also complicated Apple's ability to effectively market and sell its smartwatch line.
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