The watch industry has seen significant evolution from its cottage industry origins in the Swiss countryside to an industrialized sector emphasizing vertical integration. Initially, many brands relied on third-party suppliers for movements and components. However, the Quartz Crisis of the 1970s shifted this reliance towards suppliers like ETA. In recent decades, there has been a resurgence in crafting in-house movements as luxury brands strive to enhance craftsmanship, leading to a blend of innovation and tradition within horology, as brands aim for complete control over their products.
The watch industry has shifted from a cottage model to greater industrialization, with many brands embracing vertical integration for crafting their own movements and parts.
The Quartz Crisis of the 1970s forced traditional watchmakers to rely on large suppliers for movements, impacting the industry significantly.
Post-Quartz Crisis, luxury brands have revived the trend of in-house movement manufacturing, marking a significant turn in horological craftsmanship.
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