JuJu Watkins, a standout player in women's college basketball and a two-time All-American, has become a trailblazer by signing a multiyear trading card deal with Fanatics, making her the first female collegiate athlete to achieve such a milestone. This agreement includes memorabilia and cards featuring her in a USC uniform, set to debut in 2025. As Fanatics Collectibles prepares to dominate NBA card production following the expiration of Panini's NBA contract, the future of women's basketball trading cards remains uncertain amid ongoing legal disputes between card companies.
USC women's basketball star JuJu Watkins has signed an exclusive multiyear deal with Fanatics, marking her as the first women's college athlete to do so.
The deal includes signed memorabilia and autographed cards, beginning her representation in the 2025 Bowman University Chrome Basketball.
Fanatics Collectibles CEO stated that they will take over NBA card production fully in October, with potential implications for future WNBA rights.
Panini's current union deal with the NBA for trading cards is set to expire this year, leading to legal disputes between majors in the industry.
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