The Wizards' marketing department is focusing on promoting their young stars, Coulibaly and Sarr, with creative giveaways to celebrate their French heritage.
Becca Winn, the Wizards' senior vice president, said, 'We're positioning ourselves as a global team, starting with France,' showcasing the team's strategy to connect with fans internationally.
Coulibaly expressed pride in his French roots by sharing insights about his favorite pregame meal and the importance of traditional foods like hot chocolate.
The Wizards plan to celebrate French Heritage Night by giving the first 10,000 fans a unique dual bobblehead of Coulibaly and Sarr, showing creativity in engagement.
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