Chris Vigilante explains that the cost of lattes isn't merely about the ingredients, but rather the complete business model, including overhead expenses like rent, wages, and equipment that essential to running a coffee shop effectively. He highlights that a small percentage of the total price goes to the actual coffee and milk, with the majority allocated to maintaining quality service and facilities.
In the interview, Vigilante reveals that coffee shop owners often face significant financial burdens, including high equipment costs and the price of premium ingredients. These factors contribute to the final price of each latte, which must cover not just the drink itself but the overall experience offered to customers. This includes ambiance, customer service, and the various operational costs that come with a café.
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