How the National Gallery of Art Is Experimenting With Lines
Briefly

'Our main question is: If people have to wait, how do we make that more of an experience?' says Toler, highlighting the museum’s innovative approach to enhance visitor satisfaction.
The museum has put a lot of effort into thinking about how to make the wait less grating... Bruce and Toler focus on queuing theory to create a positive waiting experience.
Tapping into 'queuing theory'... Bruce and Toler have recently incorporated some principles of line psychology into their approach, aiming to improve visitor experience.
People want a queue to be fair, honest, and not boring. The NGA addresses these aspects with features like live wait times and a special film.
Read at Washingtonian - The website that Washington lives by.
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