Capitals Star Alex Ovechkin Is Getting His Own Limited-Edition Cereal - Washingtonian

"In 2019, the grocer launched Ovi O's, which sold out in days. (You can still find some boxes for sale on eBay.) This time, Giant has ramped up the initial production with nearly 100,000 boxes that will be available across its 163 stores in DC, Maryland, Virginia, and Delaware. Family-size, 18-ounce boxes will be priced at $2.99 and proceeds will benefit V Foundation via Hockey Fights Cancer to help fund pediatric cancer research-a pet cause of Ovechkin's."

""The cereal will restock once during the process, so it won't disappear within the first few days, we promise," says Jon Arons, Community Relations Manager for Giant Food. Still, he expects it will go fast. Arons says Giant gave Ovechkin multiple options for the type of cereal he wanted to be associated with, including a frosted version. But Oveckin wanted a bran flake, which is something he likes to eat."

"Meanwhile, the Giant team seems to be working hard on their hockey analogies. "It's crunchy, it's hearty, just like Alex. Very dependable and consistent," Arons tells Washingtonian. Also: "You know that you're eating a crunchy cereal, just like when you see Ovi on the ice, you know he's going to score goals against you." And, why not, one more: "We had fun with him talking about how it's crunch time. Time to get it back on the ice and keep on scoring.""

Ovi's Great Crunch is a limited-edition bran flake cereal celebrating Alex Ovechkin's goal-scoring record and will appear on Giant grocery store shelves beginning Friday, September 19. Giant produced nearly 100,000 family-size 18-ounce boxes to be sold across 163 stores in DC, Maryland, Virginia, and Delaware, priced at $2.99. Proceeds will benefit the V Foundation via Hockey Fights Cancer to fund pediatric cancer research. Giant previously released Ovi O's in 2019. Giant plans one restock during the promotion. Ovechkin selected a bran flake over a frosted option because he likes to eat bran flakes. Giant representatives described the cereal with hockey-themed analogies emphasizing crunch and consistency.

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