Alex Ovechkin had the best-selling NHL jersey during the 2024-25 season as he chased and broke the all-time goals record

"The NHL Shop sold nearly every Ovechkin jersey he's worn during his career, including the team's red home and white away sweaters; a 50th anniversary jersey featuring the Screaming Eagle on black; and multiple retro jerseys made by Mitchell & Ness, including both of Ovechkin's rookie year jerseys and all three outdoor game sweaters."

"The Great Eight possesses perennial popularity due to his personality and superstar status in the league, but his goals chase drew exponentially more attention to both him and the Capitals last season than in previous years. Ovechkin passed Gretzky with his 895th career goal on April 6. That day, he set a Fanatics all-time single-day merch sales record for an NHL player as fans purchased memorabilia to commemorate the history-making moment."

"Entering the 2025-26 campaign, however, Ovechkin slipped to no. 2 on the best-selling jerseys list, per Fanatics. Fellow Russian star Kirill Kaprizov overtook him during the offseason, likely boosted by his record-setting eight-year, $136 million extension signed with the Minnesota Wild in late September. The St. Paul-based club also launched throwback sweaters to honor its 25th anniversary."

Alex Ovechkin led the NHL in jersey sales during the 2024-25 season, outselling stars such as Connor Bedard, Auston Matthews, Connor McDavid, and Sidney Crosby. The NHL Shop offered nearly every Ovechkin jersey from his career, including home and away sweaters, a 50th anniversary Screaming Eagle jersey, and multiple Mitchell & Ness retro and outdoor-game jerseys. Ovechkin's personality and superstar status sustained popularity, while his pursuit of the all-time goals record amplified attention. He passed Gretzky with his 895th career goal on April 6, triggering a Fanatics single-day merch sales record. Entering 2025-26, Kirill Kaprizov surged to No. 1 after a landmark extension and Wild throwback releases, with Ovechkin moving to No. 2 amid retirement speculation during the final year of his contract.

Read at RMNB