Car brands from BMW to Volkswagen lean into in-car gaming
Briefly

"It's about satisfying a real desire out in the market. There is a desire for gaming, and it might not be a buying criteria, where a customer says, 'I only bought this BMW because of this game,' but it's part of the product characteristics."
"Tesla was an early mover in the in-car gaming space due to the inherent waiting periods that come with owning an electric vehicle. As drivers waited to charge their vehicles, the thinking went, they would want to distract themselves with games and entertainment."
Read at Digiday
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