Greg Zeschuk, co-founder of BioWare, revealed in a podcast that Microsoft’s advice led to Jade Empire's release too late in the Xbox lifecycle. Zeschuk criticized this advice as detrimental to the game's success, suggesting it should have launched alongside the Xbox 360 instead. He believed that, with additional development time, Jade Empire could have developed into a franchise on par with Mass Effect and Dragon Age. Despite some initial sales, the game never generated sequels, and the opportunity to expand the franchise was ultimately lost.
Zeschuk expressed that if he had pushed for more development time and money, Jade Empire could've joined the ranks of fabled franchises like Mass Effect and Dragon Age.
Zeschuk claimed that Microsoft convinced BioWare to release Jade Empire at the tail-end of the original Xbox's lifecycle, calling it the worst advice they could have given.
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