And it's still stalled. March 2024 non-mobile video game subscription spending was only up 1% vs the April 2023 figures that got me to post the below last year.
Xbox Game Pass was born, a bold move that needed to be done just to stay in the fight. Microsoft and Xbox don't want to talk about Game Pass subscriber numbers.
Microsoft and Xbox don't want to talk about Game Pass subscriber numbers. Instead, they focus on nebulous engagement numbers, hours played, and other metrics.
A lot of their console business is built around the service, but they rarely discuss raw subscriber data, leaving the question of growth unanswered.
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