Images of upcoming Mountain Dew flavors featuring iconic WoW characters like Thrall and the Lich King suggest a promotional tie-in celebrating WoW's 20th birthday.
Players can earn points through purchasing Game Fuel products, which can be redeemed for exclusive WoW items, although specific rewards are yet to be revealed.
Past collaborations between WoW and Game Fuel, particularly in 2009, indicate a longstanding relationship, showcasing the impact of brand partnerships in gaming culture.
This promotion is part of a larger celebration for WoW's 20th anniversary, which includes crossover content in Overwatch 2 and Diablo 4.
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