In preparation for the anticipated 2025 launch of the Switch 2, Nintendo President Shuntaro Furukawa outlined the company's strategy to expand its engagement through avenues beyond traditional gaming. This includes developing theme parks, retail stores, and mobile experiences which serve to drive interest back to their core gaming products. Furukawa emphasized that while the dedicated gaming platform remains vital, leveraging mobile content has proven effective, noted by over 900 million downloads across platforms. He reiterated that expanding touchpoints is essential to familiarizing new audiences with Nintendo’s IP and characters.
Nintendo President Shuntaro Furukawa emphasized the need for Nintendo to extend its reach beyond traditional gaming into various experiences to attract more users.
With the launch of the Nintendo Switch 2 approaching, the company aims to bolster its core business by creating additional touchpoints through mobile, theme parks, and media.
Furukawa highlighted that mobile experiences play a crucial role in engaging people and expanding access to Nintendo's intellectual properties beyond traditional gaming demographics.
The mobile gaming sector has yielded about 900 million cumulative downloads for Nintendo, enhancing opportunities for wider access to its games and characters.
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