World of Warcraft has maintained a $15 monthly subscription fee since its launch in 2004, with ex-CEO Bobby Kotick attributing this stability to the desire to avoid upsetting players. In a podcast interview, Kotick highlighted the game’s record 150 million subscribers, calling it the "best subscription business of all time." Instead of raising prices, he focused on introducing value-added services. He also praised Chris Metzen's return to Blizzard to rejuvenate the game's expansions, emphasizing Metzen's central role in the company’s creative direction over the years.
We never raised the price... just leave the price. We could figure out how to come up with other things to sell them.
Chris Metzen was... the soul of creativity at the company.
I begged him to return... just come do it, you're the guy, come do it.
We never wanted to agitate the playerbase; even a dollar increase would've been a problem.
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