Why random lines of video game dialogue get stuck in our heads
Briefly

Why random lines of video game dialogue get stuck in our heads
"From Street Fighter's hadouken! to Call of Duty's remember, no Russian to BioShock's would you kindly?, there are phrases so creepy, clever or cool they have slipped imperceptibly into the gaming lexicon, ensuring that whenever they're memed on social media, almost everyone gets the reference. But there are also odd little phrases, sometimes from obscure games, that stick with us for seemingly no reason."
"I recall most of the vocal barks from the second world war strategy game Commandos: Behind Enemy Lines, even though I haven't played it for 20 years. Why is it that I'll lose my headphones, wallet and phone on a daily basis, but I have absolute recall when it comes to the utterances of burly soldier Samuel Brooklyn? Why am I doomed to Finally, some action, Consider it done, boss and the immortal okey dokey echoing through my head? What is wrong with me?"
"Some were lesser-known quotes from famous titles: comic book writer Kieron Gillen is haunted by the line I've not seen such bravery from Gauntlet, while video game academic Kat Brewster wrote that she thinks about the game's ah, sustenance! line all the time. Matthew Castle, of the gaming podcast The Back Page, simply cannot forget the way Beedle says thank you in The Legend of Zelda: The Wind Waker."
Certain video game lines become instantly recognisable across fandoms, such as Street Fighter's hadouken!, Call of Duty's remember, no Russian, and BioShock's would you kindly?. Other brief vocal barks from obscure titles persist inexplicably in players' memories. Players often retain these phrases decades later while forgetting everyday items. Hundreds of gamers report random lines lodged in their heads. Examples include Gauntlet's I've not seen such bravery, a game's ah, sustenance!, Beedle's thank you in The Wind Waker, and a Pokémon trainer's Whether hot to trot or cool cat not, chill at my papa's shop. Some franchises repeatedly produce memorable lines.
Read at www.theguardian.com
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