A new Seamaster Diver 300M Chronograph 007 First Light watch was released alongside the debut of the video game 007 First Light across multiple platforms. The watch is a 1:1 replica of the timepiece seen in gameplay, with the laser beam-equipped strap removed. The release marks the first time 007 has worn a Seamaster Diver 300M Chronograph. The watch connects a digital-world Omega to a real-life product, reflecting broader expansion of the 007 franchise beyond film. Amazon MGM Studios has pursued growth of the 007 IP, including into gaming, where in-game items have previously moved into real-world watchmaking. The watch features a black ceramic dial and bezel and white enamel diving scales, with additional distinctive finishing details.
"In conjunction with the release of 007 First Light, a new video game that debuted for a variety of platforms on Wednesday, Omega has released a special version of their most famous watch, one that's pulled straight from gameplay. The new Seamaster Diver 300M Chronograph 007 First Light is a 1:1 replica of Bond's in-game timepiece, minus the laser beam-equipped strap."
"A digital-world Omega inspiring a real-life product isn't just meta, it's a blueprint for the next frontier of watchmaking (and watch-selling). Having purchased MGM Studios in 2021 and subsequently buying out the longtime creative stewards of the Bond universe, Amazon has made serious noise about expanding the 007 IP - and its most iconic elements - beyond the silver screen, and the $200 billion gaming industry seems as good a place to start as any."
"For such a novel release, the real-life 007 First Light edition is fairly subdued - even serious fans might have mistaken it for a traditional stainless steel Seamaster, if not for a few key details. The black ceramic dial and bezel and the white enamel diving scales are recognizable, but the seconds hand and 3 o'clock subdial ring are finished in a swank"
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