The most interesting thing about the promotion, however, is that Build-A-Bear might have dropped a hint about Sonic the Hedgehog 3's story by giving Shadow a specific accessory.
Assuming this is a reference to the film itself and not Shadow's game appearances, this implies Shadow may seek out the Master Emerald, which was last seen in the care of Sonic and his friends at the end of Sonic 2.
Up to this point, Shadow's appearances in the movie's trailers haven't made the connection between him and the emerald, which houses the Chaos Emeralds in the movie's continuity.
There's a brief clip in the film's second trailer that some fans think might imply the two hedgehogs will fight in their super forms, and a similarly-brief shot of the rivals reaching for the emeralds without any explanation in recent TV spots.
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