In a new bid to resolve the SAG-AFTRA strike, a consortium of video game companies has made significant concessions regarding AI-generated likenesses of actors. Notably, the proposal eliminates a contentious one-time payment for unlimited digital replicas, shifting towards a system where compensation correlates with actual usage. Additionally, the new terms prevent companies from reclaiming payments if actors withdraw consent during strikes, addressing pivotal union concerns over rights and earnings. This offer aims to better align compensation with industry standards and alleviate actors' worries about loss of control over their likenesses.
"The latest proposal delivered to SAG-AFTRA focuses on the generative AI sticking points that have been central to the union's demands since the beginning of the strike."
"SAG-AFTRA asserts that this type of provision would give game companies undue leverage over the vast majority of actors and that buyouts would serve essentially as 'a purposeful discount for employers.'"
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