An investigation by the UK Advertising Standards Authority (ASA) uncovered several ads in mobile games that portrayed women as sexual objects and featured non-consensual scenarios. The ASA used avatars mimicking different gender and age demographics to monitor ads, resulting in eight regulations being violated. Many ads depicted troubling narratives of violent control, including scenarios where women were depicted in suggestive and coercive situations. Despite the majority of ads complying with UK guidelines, the findings raised serious concerns about the impact of such portrayals in the gaming industry, prompting the ASA to act decisively against these advertisements.
The investigation revealed that while most ads complied with UK regulations, eight were banned for their harmful portrayal of women, featuring sexualized and violent themes.
Ads showcased scenarios of violent possession and the lack of consent, presenting a troubling narrative that the ASA deemed unacceptable and against advertising standards.
In the ads, animated characters engaged in coercive and explicit actions, highlighting a disturbing trend of sexual objectification in mobile game advertisements.
The ASA employed avatars to identify inappropriate content, emphasizing the effectiveness of modern monitoring techniques in regulating digital advertising practices.
#advertising-standards-authority #mobile-gaming #sexual-objectification #women-in-media #advertising-regulations
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