
"It's kind of hard to see the massive discounts on Ubisoft games on Steam this week and not think: fire sale! The company's stock price took a head-first dive in January after its latest botched attempt at "restructuring," and incredibly it's yet to show any signs of recovery. Share prices today are the same as they were on the day of that January 22 crash, leaving the company worth less than a twentieth of its value in 2018."
"It's actually a fantastic sale for us. Games less than two years old are up to 90 percent off, and top-notch classics have similar discounts off their already far lower prices. Because for as badly run as Ubisoft appears to have been for many years, the publisher puts out some genuinely excellent games."
"Assassin's Creed Shadows - $35. Last year's entry into the long-running Assassin's Creed series was good at launch, has been updated since release, and reached fine fettle by September 2025. You play as both a stealthy shinobi assassin and a formidable samurai, fusing parkour goodness, stealthy fighting, and more overt action in one of the most spectacularly pretty games ever made."
Ubisoft's financial crisis, marked by a January stock price crash that has not recovered, has resulted in significant Steam discounts on its game catalog. Games released within the last two years are discounted up to 90 percent, while established classics receive similar reductions. Despite the company's operational struggles, Ubisoft continues producing high-quality games worth purchasing at these reduced prices. Notable discounted titles include Assassin's Creed Shadows at $35, which features dual-character gameplay combining stealth and samurai combat with improved updates, and Far Cry Primal at $3, which reimagines the franchise in a prehistoric setting with traditional weapons replacing firearms while maintaining core gameplay mechanics.
#ubisoft-financial-crisis #steam-game-discounts #video-game-sales #assassins-creed-shadows #far-cry-primal
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