In a recent interview, former Activision Blizzard CEO Bobby Kotick discussed the financial struggles Tony Hawk faced before becoming the face of the highly successful Tony Hawk's Pro Skater video game franchise. Kotick recounted that Hawk was living in his car during a difficult period, prompting them to secure his endorsement for $300k, along with royalties. Despite earlier financial struggles, Hawk declined an offer for a buyout on future royalties in 2019 and ultimately earned $4 million post-release of Pro Skater 4, demonstrating his lasting impact on the series.
In an interview with the Grit podcast, Kotick claimed that Hawk was living in his car at the time, going through his second divorce.
We made Pro Skater, did well, but Pro Skater 2, that was an awesome game. And that was the explosion of the business in some ways.
In 2019, Hawk said that Activision offered him a $500k buyout for any future royalties, but he turned that down.
Hawk's decision paid off, as he revealed that he received four million in royalty checks after Tony Hawk Pro Skater 4 was released.
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