BLDR, a new entrant in the construction toys market, is making waves with its sets based on beloved franchises like Jujutsu Kaisen, Chainsaw Man, and Hello Kitty. Unlike Lego, BLDR's offerings include posable action figures that emphasize character articulation, appealing to anime fans. Designed by Jazwares, known for Squishmallows, BLDR's bricks are compatible with all major construction brands, including Lego. The initial sets launch exclusively on Amazon and the BLDR website, showcasing vibrant dioramas and customizable features that mark a fresh direction in children's building toys.
BLDR is entering the construction toy market with sets based on popular anime and franchises like Jujutsu Kaisen and Hello Kitty, competing with Lego.
Designed by Jazwares, BLDR sets offer build kits compatible with Lego, providing unique dioramas and posable figures that expand the construction toy market.
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