"Speaking to Eurogamer, Moore explained that getting the Xbox 360 into the market ahead of the PS3 was key to its strong performance, saying that the first 10 million sales were vital. "I think it was really important to get it out first," Moore said. "Get going, get momentum, and aim for that 10 million installed base that I felt that would give us an amazing advantage over whatever Sony could do to catch up.""
"He explained that having the 10 million install base creates a network effect where a sense of social pressure could drive sales--"All of a sudden you're out of place and you're on the outside if you're not coming to school, or going to class in college the next day, or even coming to work, and saying what a night we had playing Halo, or whatever game it happened to be.""
Microsoft prioritized launching the Xbox 360 ahead of the PlayStation 3 to build momentum and reach a 10 million installed base. Reaching that threshold was viewed as critical because it created a network or "flywheel" effect where social pressure and peer adoption accelerated further sales. The Xbox 360 hit the 10 million milestone before the PS3, which Microsoft celebrated, and many gamers consider the 360 the generation winner despite the PS3 later surpassing lifetime sales by a small margin. Nintendo's Wii also achieved major success that shaped that console generation. Microsoft encouraged competitive positioning to challenge Sony's dominance.
Read at GameSpot
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